Sam captured our model Jessica Clarke having the best time striking it lucky on the bowling alley, grabbing aliens in the toy machine and letting loose in the arcade.

Come watch this video on the big screen as part of our Lazy Oaf x Nasty Gal gallery downstairs in the Lazy Oaf Store at our official launch party next Tuesday 28th May.

Hair and Make-Up by Laura Barrow; special thanks to Rowans Bowling Alley.

For those of you who don’t know, LA-based Nasty Gal was founded by Sophia Amoruso in 2006 when she set up an eBay store selling carefully sourced vintage pieces and this has gradually transformed into an international and uber successful style source offering a unique selection of both new and vintage clothing, shoes and accessories.

For Summer ‘13 Lazy Oaf have teamed up with Nasty Gal from opposites sides of the globe to bring you a 20-piece high summer collection combining our playful, fearless attitudes and aesthetics.

Designed by our very own Gemma Shiel with concept input from the Nasty Gal team, the collection is inspired by candy packaging and sticker albums we collected when we were kids in the nineties. We’ve combined candy coloured 60’s cartoon flower prints with bold monochrome 90s prints covering matching crop tops and leggings, drop waist dresses and denim shorties. We’ve also reinvented our signature, sell-out watermelon print applying it to denim hot pants, a relaxed summer vest and a rucksack turning you into one giant juicy watermelon.

Sooo today we’re giving you a first look at the collection by showing you our latest lookbook captured on camera by Viktor Vauthier starring model Jessica Clarke.

See blonde bombshell Christie traveling around the classic city sites eating pizza and posing as our very own Statue of Liberty in this seasons latest prints.

Lots of Love Bodysuit with Purrfect Shorts and Pineapple Bodycon Dress

Lots of Love Bodysuit with Purrfect Shorts and Dawg Slob T-shirt

Nice Slice Crop T-shirt

Embellished Collar Shirt

Bear Face Vest

Pineapple Shorts

Next Tuesday 28th May we are holding the official launch party taking over the Lazy Oaf Store at 2 Ganton Street, London, W1F 7QL.

Join us from 6-9pm to be amongst the first to see, try and buy this brand new high-summer collection. We’ll be giving you 10% off everything in store and treating you to refreshments including Greenall’s Gin cocktails and Vita Coco. Downstairs will once again been transformed into a mini exhibition featuring look book photography by Viktor Vauthier and our latest video by Sam Hiscox.

There will be DJ sets throughout the night from the amazing Work It girls Siobhan Bell and Rivah Kray as well as our very own Lazy Oaf boy Murlo.

Get your best Lazy looks on as we’ll be street-style snapping throughout the evening.

You can RSVP and find out more on Facebook.

We teamed up with stylist, photographer and friend of Bluey Lloyd Pursall to shoot him in some of his favourite designs from our Spring men’s collections. This high energy shoot captures an animated Bluey balancing on kitchen counters and swinging from rails in a selection of our short sleeve shirts, socks and matching two-pieces.

We chat to Bluey about tour life, raw ginger and Justin Timberlake.

Rubble Baseball T-shirt, Rubble Shorts and Pizza Socks.

What’s your name, where do you come from and what do you do?

Bluey Robinson, I hail from South London and am a singer/songwriter, amongst other things.

You’re looking great in the Lazy Oaf Spring Collection, do you have a favourite design from the range?

Thanks…I really like the Eyes Baseball T-shirt!

Camo Shapes Short Shirt

Eyes Baseball T-shirt

You’ve just finished your Spring tour, tell us a bit more about that, how did it go?

Was dope man. Still kinda getting over it all as it was my first headline tour, felt a bit surreal. But enjoyed meeting and performing for fans around the country.

Do you have a favourite tour-time snack?

Lol probably raw ginger. Simply because it’s good for my voice.

Squiggle Short Sleeve Shirt

French Fries Socks

Tell us about 5 things you’re loving right now:

1. Being an independent artist and putting out my music.

2. The prospects of the near future.

3. The little bit of sun that’s been creeping in recently. London smh.

4. Justin Timberlake’s new album.

5. And Lazy Oafs designs. Of course!

Aliens Baseball T-shirt

www.blueyrobinson.com

Photography and styling: lloydpursall.tumblr.com

Photographer and stylist Britta Burger has dressed model Lauren Brown into three different outfits represents key characters from the show. At a quick glance can you guess who’s who?

Issue 42 of Cooler Magazine is out now.

Will: Bouncy Ball Short Sleeve Shirt

Carlton.

Hilary: Hands Bodycon Dress

Photography: Bobby Whigham; Photography Assistant: Katie McCurdy; Make-up Artist: Dana Boyer; Model: Kate C & Jen Noch; Styling: Shevone & Jerry from Lazy Oaf and Steven Windenberg.

Cat Leg Leggings and Fun Dress

Embellished Collar Shirt

Tie Die Gem Collar Shirt and Nice Slice Crop T-shirt

Ponies in Space Leggings

Dawg Slob T-shirt, Live Fast T-shirt and Nice Slice Crop T-shirt.

Dawg Bodycon Dress

We’ve narrowed it down to 5 top picks for girls and boys.

GIRLS FESTIVAL FAVES:

1. AWESOME CROP TOP: It’s 2am, you’ve lost your friends, you’ve lost your shoes and you’ve almost lost your mind. But who cares because you look AWESOME!

2. BLACK GLITTER CAP: All that glitters is not gold; bedazzle and blind your way to the front of the dance tents hysteria and catch that hot ass DJ’s eye in our latest line of caps.

3. MO MONEY SQUARE RUCKSACK: Biggie lied, Mo Money, No Problem! You can pack more than you ever knew you owned with this aqua-marine dream of a rucksack. A dollar makes ya holler!

4. SPITFIRE HITEQUE TORTIOISE SHELL SUNGLASSES: Slide and sway from sunrise to sunset in Spitfire’s statement frames packed with Aztec attitude and UV protected of course.

5. PINEAPPLE SHORTS: Whether you’re going to Benicassim or Bestival, bring a taste of the tropics with you in these pineapple print shortie shorts adding a pop of Cali-colour to any festival outfit.

MEN’S FESTIVAL FAVES:

1. LIVE FAST T-SHIRT: Is there any better phrase to wear emblazoned across your crowd-surfing, beer chugging chest this festival season?

2. SPITFIRE FLICK SUNGLASSES YELLOW: Make like you’re in Croatia by hiding those sleepless nights in these mustard-tinted shades and be safe in the knowledge that when the sun has got his hat on, you’ll be looking fresh to death.

3. EYEBALL CAP: Your best friend’s just discovered onesies, you haven’t slept in three days and the camp site is starting to resemble a scene from The Walking Dead.  Run! Hide! Cover your eyes! And let these less fragile peepers guide you through your journey of self discovery.

4. SLIME SHORTS: Military green is always a no-brainer for summer shorts. What’s a few grass stains and cider spills when you’re waist down in sweet sweet slime.

5. HANDLE DIS RUCKSACK- KHAKI: This deceivingly spacious rucksack hides an eye catching orange lining and plenty of incredibly useful pockets. Cram all of your life essentials into it then proceed to…FUGETABOUTIT !

You can read an in depth interview with Hanna in our SS13 Magazine where she talks to us about her favourite cities, suitcases essentials and some important life lessons.

Follow Hanna’s daily looks on her What She Wore blog.

Tie Die Gem Collar Crop Shirt

Fun Dress

Fun Dress

Tie Die Gem Collar Shirt and Kitty Socks.

We teamed up with film maker Luke Glover who captured our event from start to finish getting an introduction from TV presenter Becca Dudley, street styling the girls from Stooshe and grabbing snap shots of the evenings highlights including our sizzling Herman Ze German Sausages, guest DJ sets and our temporary tattoo parlour.

Video soundtrack: Lovin’ by Pete Cannon.