Over the next few weeks we’re going to be treating you all with a whole new selection of designs from our SS12 collection so today we’re kick starting the launch with our most awesome design yet. And we mean that quite literally.

This skater style long sleeved top has eyes on the front, AWESOME! splashed down the sleeve and a giant mouth on the back.

The Awesome tee looks equally ace on girls as it does on guys. Hannah wears size M for a baggier fit.

Release your inner tomboy by teaming this with black skinny jeans, Vans and a knitted beanie.

AWESOME!

If this cold weather is getting you down then here are two brand new jumpers that will warm you up the right way in moments.

PINK METRIC JUMPER

Inject some colour into this bleak month by diving into our Pink Metric Jumper.

This oversized, double knit design is available in one big size making it perfect for throwing over fitted jeans or cosying into on long cold nights.

Style it up for the night time with opaque tights, cut off shorts and killer heels like these Jeffrey Campbell ones above.

EYE EYE SWEATSHIRT

Get an eyeful of our latest sweatshirt which has a pair of eyes lurking in its zip pocket.

This dark grey, oversized design has a raw edge hem creating a flattering finish.

We hope you’re feeling warmer already.

Whether you’re planning to come to London and want to know all the best stores to visit or you live in London and want to know what you’re missing out on, you should definitely get your hands on one of these Independent Store Guides available online and in our store.

Now onto its third edition, the book reviews 249 stores handpicked by shopping insiders and put together by Moritz Steiger and Effie Fotaki.

Each guide is divided into key areas in London with maps marking out the positioning of all the stores featured.

Oh and did we mention our very own shop at 19 Fouberts Places features at page number 125, FYI.

Our friend Charlie’s store and gallery Beach on 20 Cheshire Street, E2 6EH also gets a feature.

And there are a whole lot more where they came from including chocolate shops, second-hand furniture stores, high-end clothing boutiques and tucked away coffee houses.

Who knows, maybe you could try and visit the whole lot in one day?

Here at Lazy Oaf we believe that 2012 is the year for love no matter what your relationship status which is why we have released 8 brand new Valentine’s cards ready to spread the romance far and wide.

OK so some of the cards might be a bit offensive but playing hard to get is the oldest trick in the book right?

99 PROBLEMS CARD

HANDSOME CARD

INTERNET DATING CARD

INTIMATE CARD

FAVOURITE HUMAN

EYES FOR YOU CARD

MY FAVOURITE DICKHEAD CARD

YOU ARE FIT CARD

The question is what design will you pick? And more importantly, who will you send it to? We want to know!

It is no secret that we love burgers and now we have added yet another one to the equation. Yes today sees the arrival of our very own Burger Locket Necklace ready to wear close to your heart.

Each gold tone burger locket is intricately engraved with the Lazy Oaf stamp of approval. And layered up with that all important slither of cheese and lettuce.

The pendant sits on 32″ chain and the bun comes with a 3D sesame seed finish.

The burger opens and closes with a magnetic seal so you can use it as a locket to store whatever you wish, a mini portion of fries perhaps?

Finally you can buy a burger without having to count the calories, because that’s just boring.

Friend of Lazy Oaf Joshua Gordon, of FucknFilthy fame, has proved he is a man of many talents shooting this fast food themed story featuring a capsule collection of Lazy Oaf designs in his home grounds in Dublin. We like what we see.

Lauren wears the Mouse Slob T-shirt.

Eoin wears the Radical Long Sleeved Top and Lauren wears the Toothy Crop T-shirt. We’ve totally fallen in love with this pink fur coat featured above.

Laurens wears the Bones Box Dress and Eoin wears the Sandwich Guy Long Sleeved T-shirt with the Hotdog Scarf.

Photography: Joshua Gordon; Make-up: Sarah Foley; Styling: Lisa Marie McCaroll; Models: Eoin & Lauren Bejaoui.

You can see more of Joshua’s photography at joshuagordonphotography.tumblr.com and check out his blog and clothing line at fucknfilthy.com.

This weekend sees the end and waves goodbye to our winter sale. To go along side this we are offering FREE SHIPPING to all our UK customers.

A lot of our favourite designs have now sold out but we still have some amazing bits left to be snapped up before they get turned off on Monday morning. Quick go get them.

BOYS

GIRLS

On top of all that we are even throwing in some FURTHER REDUCTIONS.

For the Boys the Dert T-shirt, Stripey T-shirt, Mouthy T-shirt and Lime & Coconut T-shirt are now all £10!

For the Girls the Leopard Crop Tee is now £10 and the Pizza Sweatshirt is now £20!

The Sale ends on MONDAY at 10am so go go go!!!!!

Photos by: Maria Maleh.

Wow we have just fallen head over heels in love with the latest collection to arrive from jewellery masters Me & Zena.

This delicious collection combines candy coloured gems with a stationery staples waiting to fill your pencil case.

BOBBY DAZZLER PILL BOX RINGS

Available in pastel pink and tasty turquoise, these Bobby Dazzler Rings will make even the furriest of fingers look fancy.

Each gem opens up with a magnetic clasp turning it into a portable pill box.

BOBBY DAZZLER PILL BOX NECKLACES

Now you and your pal can look like a right pair of Bobby Dazzler’s when you bling your necks up with these 3D Diamonds.

STATIONERY RANGE

Take your stationery addiction to the next level by hanging a heart sharpener round your neck or wearing a pencil ring on your finger.

Remember when you used to get told off at school for poking your fingers into pencil sharpeners at school? Well that is exactly what we are encouraging you to do with these chunky rings available in silver and gold.

An artist is never without their pencil and now you can have one on you at all times with this bendy yellow Pencil Bangle and matching blue Pencil Ring.

All of these designs are made from enamel and are incredibly detailed.

If you’re looking to bag the a real bargain in this seasons sale then your first stop should be our mens polo shirts reduced from from £38.00 to just £18.00.

In fact you could buy both the grey and black version for a less than the original price tag making the Oaf polo a staple in your wardrobe.

GREY POLO SHIRT

BLACK POLO SHIRT

Each polo shirt has colourful button detail and its own stitched oaf emblem.

Available while stocks last.

In December we shot our forthcoming SS12 look book with photographer Bella Howard across various locations in London town. While it’s not hitting the shelves until February, to brighten up your day we’re giving you a snap shot sneak peek of what’s to come. With a unicorn pinata and toy tiger thrown in for the full effect.

Plastique fantastique.

Meet Snowy the tiger.

Featuring the Burger Socks.

These beautiful Buffalo boots are originals from the nineties and are part of photographer Bella’s personal shoe collection, which is pretty incredible for the record.

Part of our shoot was captured amongst rows of vinyl and CDs at Essex Road’s classic second-hand music store Flashback Records.

Colourblock Rucksack customised with Gemma’s furry keyring collection.

We hope you like what you (can almost) see.